Coach Open Road cologne for Men by Coach

Coach Open Road brings a fragrance evoking the adventure along the West Coast.

Coach unveils its new fragrance for men Coach Open Road. Drawing inspiration from the spirit of the American road trip most treasured to the brand, it awakens the friendship, adventure and optimism enjoyed by friends on a spur-of-the-moment drive along the West Coast of the United States.

Overseeing this new campaign is Fabien Baron, a long-time partner of the brand, bringing together three adventure-loving friends who take off on a road trip along the legendary American West Coast. Aiming on friendship, excitement and the impulse of the moment, the campaign makes us understand that the best part of the journey is not the destination landing place but the entire journey and experience itself.

This new aromatic eau de toilette starts with an ode to the great outdoors and adventure with invigorating and refreshing notes of sparkling Primofiore lemon and juicy red apple. These notes are highlighted by a vitalizing nip of spicy Sichuan pepper, followed by a lively mix of lavender and clary sage. These bring to mind the grand outdoors and infinite spaces, away from the city rush. In the background, a fashionable duet of patchouli and vetiver and the woody softness of cedar pulsate to the flow of the landscapes traveled until the next pace.

Perfumer Jean-Christophe Hérault reproduced the euphoria and excitement of a spontaneous adventure along the West Coast by zestful a dynamic fragrance that develops with the landscape. For Coach Open Road, the positive energy and pleasure of adventure is captured by Fabien’s campaign.

A blue-grey fragrance is revealed through the transparent bottle reviving the colours of the American West Coast horizon. It is topped by a grey metal cap taking inspiration from the House’s iconic turn-lock details. The base is engraved with a C in homage to Coach’s signature.

Coach Open Road Eau de Toilette
50ml/1.7oz
100ml/3.4oz