Creed

Born in 1710, James Henry Creed started out his first fragrance shop in 1760 in London that was the first step in the recognition of the House of Creed. His scents were immediately accepted and praised by British royal clients and were consistently used by Queen Victoria, gradually entering the noble courts of Europe and preferred by all the royalties of the times: from Napoleon III, Empress Eugenie, Francis-Joseph, Elizabeth of Austro-Hungaria to Chritina of Spain, Creed's masterpieces were accepted for their high quality, refinement and uniqueness.

In 1854, at the time of Empress Eugenie, the firm relocated its business to Paris which is where it grew to become recognized for its exclusivity, unmatched essences, exceptional high quality and artistic elegance.

Through an extremely selective group of customers, Creed began developing hundreds of exclusive and exceptional fragrances, all unique and hand produced. These works of art were formulated by the Creed family throughout the decades.

Just as its prior history, the design house remains faithful to providing to the very well-known and remarkably rich. Presently, Olivier Creed, Master Perfumer of the House, has made the decision to expose to the rest of the world the results of his inspiring and innovative talent.

The Creed "Classics" were developed from aromatic ingredients of excellent quality and possess the greatest proportion of purely natural ingredients and essences in the French perfume business. Whenever in France or visiting other countries, Olivier Creed himself chooses the finest rose essences from Bulgaria, Morocco or Turkey; as well as Irises and Jasmine from Florence, Tuberoses from India, genuine Parma Violets etc... The infusion method, now discontinued by present day perfume houses, makes it possible for Olivier Creed, a master of excellence in his creations, to protect the uniqueness of his aromas. Creed label, because of this, produces its unique extract of vanilla, civet, ambergris and musk. The ingredients are then selected, weighed, blended, soaked and purified, all by hand in the finest custom of the houses creator, James Henry Creed.

Authentic and uniquely special glass perfume containers with glass stoppers protected with natural leather protect the treasured scent: Flower Fantasia, Green Irish Tweed, Empress Eugenie Jasmine, Vanisia, Fleur de Bulgarie and many more…

Olivier Creed is a specialist in making his own fragrances: this is a one of a kind in the French perfume business and almost certainly addresses for his excellent achievements and great accomplishment.

Olivier Creed as the sixth generation down the family tree, at present is Master Perfumer of a House that has long been a family business for over 250 years and which, he expects, will continue being for many more years to come. His son Erwin and daughter Olivia now Seventh generation, with Erwin as Senior Perfumer and Olivia as art designer for Creed, the company continues to be managed by the family.

The Creed Private Fragrance Collection, which includes five fragrances, was initially created for five Hollywood figures through Hollywood's brightest years. The selection also features vintage editions, which are scents that had in the past caught the interest and patronage of wealthy people all over the globe.

Currently Creed's Private Collection fragrances are offered to the general consumer. Some of its additional fragrance collections are Creed Private Collection Universal and Creed Universal, which are unisex scents. For the ladies a few perfumes to mention are 2000 Fleurs as well as Fleurissimo that was ordered by Prince Rainer III for his new wife, Grace Kelly. One of the latest masterpieces available is Irisia. For the gentlemen an always preferred is Original Vetiver and Silver Mountain Water, which was developed in person by the present master perfumer, Olivier Henry Creed. Green Irish Tweed cologne is identified as being the most desired from Hollywood male legends. All Creed aromas are arranged into two groups: Millesime the more pure and concentrated and Eaux de Toilette the less concentrated. In protecting its history, the house still protects its perfume formulations with the highest secrecy and uses the old traditional technique of infusion and refuses to use unnatural and synthetically created essences in its creations.