Eclat D'Arpege Pretty Face perfume for Women by Lanvin

The house of Lanvin Fragrances presents a new Limited Edition Fragrance Eclat d'Arpege Pretty Face by the theme of Cartoon Art meets Fashion. Following the path of its successful forerunner, Pretty Face is based on the olfactory formulation and style of legendary Eclat d'Arpege - yet, the new collector's bottle expresses the famous aroma in the most contemporary and exciting style of Cartoon Art. What a new, cute, charming face! Simply wonderful! A couple of gentle and simply sketched lines with the stroke of Alber Elbaz creative hand, Lanvin's famous artistic director, that definitely highlights the famous spherical bottle of Eclat d'Arpege giving it an entirely new fresh, overwhelming attraction.

Attractively emphasized large eyes with mauve eye shadow and heart shaped red kiss lips flirting with its audience and you the viewer: the curvy shaped bottle and its see-through sparkle bring the expressive face to life. Every perfume bottle appears to blink at us having a naughty yet secretly playful and captivating face. The characteristic gentle purple hue of Eclat d'Arpege shows up through the symmetrical glass container, successfully notable and irresistibly appealing. Pop Couture in purple and red, with additional adornments, once again around the neck we have the two iconic bands of Eclat d'Arpege perfume collection while on the spray top, a ruby red stone along with a highlighting Purple ribbon adorning the cap, its red heart, the ruby jewelry and sexy eyes sparkle with amusement. The aesthetics of cartoon pop and luxurious baroque for Eclat d’Arpege Pretty Face, are the Lanvin fashion codes in the eyes of Alber Elbaz and with its style of elation and cheerfulness it wonderfully matches the beautiful formulation of Eclat d'Arpege Pretty Face scent.

Such a delightful and pleasant scent, that brings an aura of total joie de vivre! Faithful to its origins Eclat d'Arpege Pretty Face reveals the fruity-floral harmonies that brought the worldwide success of classic Eclat d'Arpege. The stimulating, ambiance of tranquility conveys natural sensations while the dispersed aromatic loveliness, joyful happiness, performs as a distinct, melody, just as the exquisite sensation of the scent. Its green leaf lilac flower and Sicilian lemon form the radiant and dazzling opening that mixes with the delicate classiness of green tea leaves while the velvety gentleness of peach and sophisticated delicacy of peonies forms the secretive heart. The dry down brings continuous aromatic pulses of Lebanese cedar and white musk that wrap with the stylish sensuality of this brilliant composition.

The promotional and marketing campaign is centered on the exciting appearance of the bottle with plenty of themes of "pretty faces" to discover. The heart of the perfume bottle elegantly captures the viewer’s attention aesthetically and blinks at him in playful secrecy.

Lanvin Eclat d'Arpege Pretty Face is a limited edition release and will be available in 50ml Eau de Parfum formulation with a suggested retail price of 49,00EUR. The fragrance by the house of Lanvin is expected to roll out from July 2013 at exclusive retail stores.