Adidas is a German sports footwear and clothing company established in 1948 by Adolph "Adi" Dassler. The business label is in reality a mixture of Adi and Dassler, while it additionally is widely recognized as the initials from the phrase - All Day I Dream About Sport.

The company's unique three-stripe logo design which decorates nearly all of their clothing and products was initially utilized by a Finnish clothing business named Karhu Sports. After an agreement Adidas acquired the emblem from Karhu in 1951.

Adolph Dassler's attention in sports shoes manufacturing commenced after his returning from the First World War. The Dassler Brothers started producing shoes from their mother's laundry business. The athletic shoes had been initially used in an Olympics occasion in 1928, and happened to be the first sports shoes to include spikes. Women's 800M contender Lina Radke-Batschauer was the first sportswoman to be honored a gold medal after competing in the athletic shoes. In 1936, the Dassler brothers took sport-shoe samples to the 1936 Olympics in Berlin, where they convinced American athlete Jesse Owens to take a shot at the new footwear. This symbolized, in fact, the first athletic sponsorship of an African-American sportsman. Owens four gold medals from the 1936 Olympics dramatically advanced the company's status, and athletes all over the globe were seeking a pair of the Dassler Brothers athletic shoes.

The Dassler brothers had a disagreement soon after the Second World War. Adolph and Rudolf broke up the Dassler Brothers Shoe Factory and continued in separate paths, each setting up competing shoe businesses. Brother Rudolf established athletic shoe business Puma, likewise centered in Herzogenaurach, at which Adolph Dassler licensed Adidas as a company in 1949.

Adidas recognition as a shoe company grew through the years as the business shoed successful athletes and many successful sports teams in significant wins, including Germany's 1954 World Cup victory over Hungary, referred to these days as the "Miracle of Bern." This game had been the first in which the players were wearing football athletic shoes with detachable studs. The company started creating shoes not only for track running and field games or football, but even for games like tennis, golf and even boxing boots for legendary Muhammad Ali, and footwear for many other sports. The company actually developed an early "shower shoe" after the demand of athletes who needed a rubber slip-on to use in the locker room. A couple of the brands most maintained styles are Samba, Adilette, Superstar that happen to be in production for over half a century.

Adidas started developing athletic clothing in 1960 and included athletic gear like footballs to its products in 1963. Ever since the 1970’s, the official soccer ball at all major football events continue to be an Adidas labeled ball.

Creator Adolph Dassler left us in 1978, however the company carried on with the command of his wife Kathe and son Horst. Horst passed away suddenly in 1987. Adidas AG technically turned into a corporation in 1989 and that exact year, the company was acquired by French businessman Bernard Tapie. It was afterwards bought by Robert Louis-Dreyfus in 1993. With the management of Dreyfus, Adidas grew with the acquisition and sell-off of many sports and athletic businesses. Adidas bought the Reebok brand in 2006. These days, Adidas AG supplies products using the Adidas, Reebook, Taylor-Made Adidas Golf Company and Rockport brands.

Adidas collaborated with Coty in 1985 to create a range of fragrances. They have accomplished specific achievements in the men’s sector, with scents, colognes, fragrances and body care products offered with the Adidas label in over 85 nations. The fragrances for men and women generally have a characteristic sporty title and bottle style.

See all Fragrances by Adidas


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