Diesel Designer History:
The company Diesel was established over 30 years back and is today a revolutionary worldwide design and style business, producing jeans and everyday clothes along with accessories. It is located in more than 85 countries with 10,000 selling points and nearly 50 company-owned retail outlets.

The moment Renzo Rosso established the business in 1978, his goal was to make it a innovator, a business that played with the odds and sliced out a market for its self in its niche. He chose as assistances people that had inspiring, skillful talent - pioneers who, such as himself, refused the submissive style in manner of pursuing the standard of the fashion market. Renzo set goals to develop a far more powerful and innovative collection of apparel compared to what has been offered anywhere. He granted his open visioned innovative creative designers broad stylistic flexibility, expecting they could possibly develop a collection of apparel ideal for individuals who pursue their unique own individual journey in lifestyle. Especially for those who choose to show their personality also through the way they outfit.

Diesel's style and design power group showed their backs to the design masters and shopper predictions of the fashion industry right from the very start, and allowed their own preferences guide them. This explains why Diesel instantly evolved into a innovator in creating styles, materials, production techniques and quality control, promising an exceptional level of quality in the final merchandise.

The Diesel corporation visions the globe as a one, without borders and as one great culture. Together with the Diesel team demonstrates this approach: a broad range of individuals and people coming from all regions of the planet, developing an exciting, powerful energy and vitality inside the company. The operating techniques of Diesel people are so unusual, and yet highly successful, that they have already been reported in numerous publications, papers and documentary video shows, and have been researched by worldwide conglomerates, advisory businesses, educational institutions and business schools.

Diesel’s "important moments" involve historical points such as 1978 with the creation of the brand name, in 1985 Renzo Rosso's purchases the rest of the company and totally controls the business, in 1991 we have the starting of the worldwide advertising approach and in 1996 the starting of Diesel’s first flagship retail store on Lexington Avenue in New York City.

From the start, Renzo Rosso conceptualized in responding to the planet with one product and one language, and one of his primary actions was developing a strong and great distribution foundation extending over every continent.

Many of Diesel’s existing creations are outsourced, to smaller sized businesses. Manufacturing of denim jeans is centered entirely in Italy. All worldwide logistics functions retailing and wholesaling are centrally handled and meticulously controlled.

Currently Diesel is a worldwide establishment with combined yearly revenues Eur1.3 billion-(2009), 85% of which is earned out of Italy. The Head offices are based in Molvena, in the north-eastern area of Italy, where the company controls 12 subsidiaries spanning the European continent, the Americas and Asia. Diesel has a work force of more than 2,200 individuals globally.

Diesel's registered outsourced collections are eye wear produced with Safilo, jewelry and wristwatches by Fossil, and fragrances by L'Oreal.

Diesel Fragrance History:
Diesel and L'Oreal introduced Fuel for Life for him and for her in autumn of 2007 with numerous seasonal releases any many new successful creations to follow

See all Fragrances by Diesel


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