Elizabeth Arden

A real leader of the beauty and fragrance world and above all in front of her times Elizabeth Arden was an innovative creative far-sighted and an at the same time a very intelligent business lady who possessed the desire to turn her vision into a reality.

Born in Canada the year 1878 Elizabeth Arden was actually first known as Florence Graham Nightingale. At the age of 6 she lost her mother and was raised with her father, brother and sisters. She started out as a simple nurse in the healthcare profession to later lead one of the largest and one of the best beauty and cosmetics enterprises on the planet.

While laboring in hospitals she noticed the health gains and advantages of lotion and cream treatments and ointments for different skin conditions and skin burns, and acutely realized their prospective possibilities as beauty solutions. At some point Arden had taken a position in a beauty reception place to understand and master the most she could about therapeutic massage procedures and skin therapies. In 1909 she established her private beauty parlor on Fifth Avenue and started testing to develop her own personal unique skin solutions. The outcome appeared to be the world's very first beauty treatment product as a creme. Through continuous effort she mastered a very well appreciation of the use of scents, and as her beauty and makeup collection grew to more than 300 products it contained a selection of high quality fragrances. Arden established yet a second world in the meantime, by means of advanced large scale advertising strategies to circulate her makeup and beauty products and fragrances, together with a worldwide coverage of retail points in beauty parlors and spas.

She developed her wonderful lotion creams and perfumes for each and every women. With the change of the century the usage of cosmetics and scents or colognes received disapproval when eventually she made new products and scents which quickly grew to be very popular and reputable. She quickly perceived and realized the fact that it was certainly not only the attractive and gorgeous women who desired to look young and lovely, and therefore she developed perfumes all ladies could easily use. Right from the start her scents and colognes spanned the whole range from simple young ladies to mature women, from young store girls to female business owners, from housewives to movie celebrities. Together with her many additional cosmetics products, her perfumes and colognes were inevitably used by women all around the globe who highly valued the internal sensation and excellence of their perfumes.