Gucci Guilty Cologne cologne for Men by Gucci

Gucci Guilty Cologne is the new chapter in the men's story where Gucci Guilty reaffirms the declaration of individuality expressed by the hashtag #ForeverGuilty. A modern version of the classic Italian Cologne is born from a fragrance of centuries-old tradition whose heritage is made contemporary by noble woody notes and intense notes of Agrumi – Citrus fruits.

The new masculine freshness from Gucci: With the reinterpretation of the timeless signature, Gucci Guilty ensures an olfactory journey to Italy in the 17th century. An unexpected addition to the Guilty fragrances, in an elegant bottle, the fragrance surprises with its aromatic freshness and a touch of sensual woods. The balance of masculine rosemary and juniper berries essences and Spanish cypress with woody resin tones give the fragrance the modern freshness that slowly unfolds on the skin.

Characterized by a strong aromatic personality with an unexpected background, Gucci Guilty Cologne is expressed through the sensuality of woody notes. From an idea by Alessandro Michele, the master perfumer Alberto Morillas has modernized the freshness of the traditional cologne by balancing natural scents with the extraordinary vivacity of Italian citrus fruits.

In the opening notes, the bergamot of Calabria adds brightness to the natural masculinity of rosemary and the essence of juniper berries. The Mediterranean olfactory narrative continues in the intense heart of Spanish cypress essence, who’s resinous and intoxicating tones are enhanced by elegant floral notes, including heliotrope and violet. The background unveils Alberto Morillas enigmatic modernity for Gucci Guilty Cologne through sensual and noble woody notes that spread slowly on the skin and develop with Leaves of patchouli, with the warmth of cedar wood and crystalline white musk.

The heavy, transparent glass bottle follows the iconic silhouette of the Gucci Guilty. Now with a light green liquid of the fragrance perfectly inspiring the scene. The silver tone of the cap follows a lighter and cooler finish compared to the cap of the signature fragrance while the light green outer packaging also resumes these colors with the silver lettering.

The advertising campaign: #ForeverGuilty presents the story of a couple that has completely broken away from the expectations of life. Their connection is quite natural and at the same time crazy and eccentric. The backdrop is Los Angeles, a world of movie stars, and a city of diverse cultures whose inhabitants are accepted as they are. Academy Award-winning actor and musician Jared Leto and multi-platinum singer / songwriter Lana Del Rey play the lead roles in the new Gucci Guilty campaign filmed by Glen Luchford, visiting legendary locations in Hollywood. In the campaign, the singer is glamorous and ethereal as a perfect counterpart to Jared Leto's carefree temperament. They represent two characters who live their lives and their love outside the bounds of social conformism.

Gucci Guilty Cologne Eau de Toilette Pour Homme 50ml/1.7oz
Price: $78.00

Gucci Guilty Cologne Eau de Toilette Pour Homme 90ml/3.0oz
Price: $102.00

Gucci Guilty Cologne Eau de Toilette Pour Homme 150ml/5.0oz
Price: $120