Fir & Artemisia Unisex fragrance by Jo Malone

Jo Malone Fir & Artemisia: A Crisp, Aromatic Ode to Nature

Jo Malone is renowned for its understated elegance, refined simplicity, and effortlessly luxurious scents, often inspired by nature, British heritage, and unexpected ingredient pairings. With the launch of Fir & Artemisia, the brand introduces a fragrance that feels like a walk through a crisp forest at dawn, blending fresh greenery with aromatic sophistication. This new addition stays true to Jo Malone’s signature style but adds a woodsy, herbaceous depth that feels both modern and timeless.

Fir & Artemisia: Where Freshness Meets Earthy Refinement - The moment you experience Fir & Artemisia, you’re greeted with a bright, green burst of fresh pine needles and crisp artemisia—a note known for its herbaceous, slightly bitter elegance. This opening evokes the feeling of cool mountain air and dewy evergreens, setting the stage for a scent that is refreshing yet complex.

As the fragrance evolves, the fir note becomes warmer and more resinous, complemented by earthy undertones and a subtle touch of spice. Artemisia, often used in absinthe and herbal perfumes, brings a sophisticated dryness, giving the fragrance a clean yet intriguing edge. The base is woody and grounding, with hints of soft cedarwood and a whisper of musk, ensuring a lingering, natural elegance.

How Fir & Artemisia Fits into the Jo Malone Universe - Jo Malone fragrances are often characterized by their lightness, transparency, and layering potential, making them incredibly versatile and wearable. Fir & Artemisia aligns with this philosophy but leans into a bolder, more aromatic direction. It sits comfortably alongside Jo Malone’s nature-inspired scents, such as:

Wood Sage & Sea Salt – a fresh, mineral-driven fragrance with a salty twist.

Cypress & Grapevine – a warm, aromatic cologne with an elegant woody base.

English Oak & Hazelnut – a refined take on woody warmth, with a creamy, nutty undertone.

Compared to these past hits, Fir & Artemisia feels crisper, more coniferous, and slightly more rugged, making it a great option for those who love green, outdoorsy scents with a touch of refinement.

Who Will Love Fir & Artemisia? - If you’re drawn to fragrances that capture the freshness of the great outdoors with a sophisticated Jo Malone twist, Fir & Artemisia will be a perfect match. It’s a scent that balances invigorating greenery with elegant depth, making it ideal for those who appreciate understated luxury with a natural, effortless charm.

Whether worn alone or layered with other Jo Malone favorites, Fir & Artemisia proves once again why the brand excels at creating fragrances that are both simple and deeply evocative—a breath of fresh air for any perfume lover.