Burberry My Burberry Perfume

02 July, 2014 | Comments (0) | Post your Comment

Burberry My Burberry Perfume

The Burberry brand is getting ready for the release of My Burberry Perfume, a new floral fragrance influenced by the scents of London and as Burberry designer Christopher Bailey sets it the genuine embodiment of Burberry in aroma, in style and in perspective.

My Burberry was formulated by perfumer Francis Kurkdjian, who mentioned the aroma's whole concept, was obtained from London's creativity, possessing the liveliness of the city creating its fashionable persona. Flourishing flowers of magnificent gardens and together with the talent of gardening and growing flowers, that is truly important for the British. The flowery fragrant ingredient of the scent stems via the idea of the garden right after a rainfall. Sensing the wealthy opulent moisture from soil and earth bring to existence all those feelings. The pallet of notes was centered on a variety striving to induce the feeling of the light of London beneath the cloudy atmosphere, from its dampness, the rainwater and beautiful flowers. Main performance, have the flowers of roses and freesia that are a little spicy and deliver radiance. Encompassing geranium leaves, provide a natural herbal sensation, a nearly minty, liveliness to the scent. The rich touch of patchouli leaves and quince fruit with bridging aromas of pear and apples give a highly British impression in a fruity floral identity. Lastly in the leading opening elements we have linen and bergamot.

Regarding the fragrance bottle of the new aroma My Burberry uses the clean square outlines of the house, a blocked-shaped glass design, covered by a stopper influenced by the button of the Burberry trench coat. The color concept is caramel-beige alluding to the shade of the famous trench. Decorating the bottles neck we have a ribbon created from the same fabric as the Burberry trench.

Promotional campaign for the new My Burberry fragrance will be fronted by English models Kate Moss and Cara Delevingne.

My Burberry perfume range will make its presence in September 2014; emerging in sizes of 30ml, 50ml and 90ml with a super-size of 900ml, all versions are offered in Eau de Parfum concentration. Burberry's new fragrance collection will be complemented with matching perfumed body-care products such as shower oil in 240ml, body mist in 100ml and deodorant in 100ml.




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