Calvin Klein CK2 Fragrance

31 January, 2016 | Comments (0) | Post your Comment

Calvin Klein CK2 Fragrance

Calvin Klein will be launching CK2, a new unisex extension of classic CK One fragrance launched back in 1994. A few other seasonal designs in the in the CK selection include CK Be, CKIN2U and CK Free as well as the CK One Summer yearly summer limited versions.

According to the brand's top marketing expert, Melisa Goldie, the launch of CK2 represents a growth of the overall brand strategy to get through to a younger customer cluster by means of modern, authentic storytelling. Associated with its acceptable cultural messaging and youthful character, CK2 fits in perfectly with this developing approach to consumer engagement.

The "urban woody fresh" fragrance brings together notes of wasabi, mandarin, violet leaf, wet cobblestones, orris, rose, vetiver, incense and sandalwood.

Calvin Klein CK2 will make its presence by February 2016, and will be on the market in 30ml/1.0oz 50ml/1.7oz. and 100ml/3.4oz. including options in a pocket spray and rollerball.

Calvin Klein CK2 30ml/1.0oz EDT – Eau de Toilette
Calvin Klein CK2 50ml/1.7oz EDT – Eau de Toilette
Calvin Klein CK2 100ml/3.4oz EDT – Eau de Toilette




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