Coach Open Road New Coach Fragrance

Coach Open Road delivers a fragrance stimulating the adventure along the West Coast.

Ready for some Open Road adventure?

Coach reveals its new aroma for men Coach Open Road. Taking creativity from the spirit of the American road trip most cherished to the brand, it arouses the friendship, adventure and positive attitude appreciated by friends during an impulsive drive along the West Coast of the United States.

Directing this new campaign is Fabien Baron, a long-time partner of the brand, bringing together three adventure-loving friends who set out on a road trip along the famous American West Coast. Sighting friendship, enthusiasm and the impulse of the moment, the campaign makes us realize that the greatest aspect of the journey is not the final destination but the whole trip and experience itself.

Coach Open Road Free Your Mind

This new aromatic eau de toilette starts with a celebration to the superb adventures in the outdoors open air with stimulating and refreshing notes of radiant Primofiore lemon and juicy red apple. These notes are set off by an energizing punch of spicy Sichuan pepper, accompanied by a vibrant blend of lavender and clary sage. These bring to mind the great outdoors and endless spaces, away from the city rush. In the background, a trendy dance of patchouli and vetiver and the woody softness of cedar pump to the run of the landscapes journeyed until the next scene.

Perfumer Jean-Christophe Hérault re-developed the zest and exhilaration of an impulsive adventure along the West Coast by this zestful and dynamic fragrance that evolves with the scenery. For Coach Open Road, the optimistic power and satisfaction of this adventure is shot by Fabien’s campaign.

A blue-grey scent is unveiled through the clear bottle resembling the colours of the American West Coast horizon. It is capped by a grey metal cap pulling creativity from the House’s legendary turn-lock details. The base is engraved with the letter C in respect to Coach’s signature.

Coach Open Road Eau de Toilette
50ml/1.7oz
100ml/3.4oz