Juicy Couture Viva La Juicy Noir Collection

28 May, 2013 | Comments (0) | Post your Comment

Juicy Couture Viva La Juicy Noir Collection

Juicy Couture Perfumes connects with the style of the times introducing a new limited edition Viva La Juicy Noir. On the path of exploring the seductive side of the original Viva La Juicy Fragrance, Viva La Juicy Noir has evolved.

"The scent pays homage to the limitless possibilities that night-time can bring Viva La Juicy Noir is the embodiment of the fun-loving Viva muse, who is always the life of the party. Unapologetic, she takes risks and gets rewarded. We are excited to expand the Viva La Juicy portfolio for a limited time with the launch of Viva La Juicy Noir.": noted Robin Mason, Elizabeth Arden’s Global Marketing Senior Vice President.

Viva La Juicy Noir opens with notes of luscious berries and refreshing mandarin, paving the way to a joyful floral heart of honeysuckle, gardenia and jasmine. The attractive dry down is an adventurous and rewarding blend of amber, caramel, vanilla and sandalwood.

The iconic shaped Juicy Couture bottle is updated with metallic pink hues, topped with a black satin bow. The outer carton is colored in a matching pink, black and gold pallet.

Face of the advertising campaign is model Sasha Pivovarova, and was shot by photographers Inez and Vinoodh.

Juicy Couture Viva La Juicy Noir collection includes perfumes in 50ml and 100ml versions of Eau De Parfum formulation along with and an EDP Rollerball Duo, featuring a 5ml Viva La Juicy and 5ml Viva La Juicy Noir on each end. The new Viva La Juicy Noir series is due to make its debut in selected markets this July, before its worldwide roll-out in August 2013.




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