Kenzo Totem Fragrance Collection

07 June, 2015 | Comments (0) | Post your Comment

Kenzo Totem Fragrance Collection

Connect with the Totem tribe, bring along your energy and creativity together with other people, for others and make a more beautiful place on this planet. Enjoy and try out new freshness, new strength and new sensuality with a triplet of new aromas, for her, for him, for all.

The French style label Kenzo has unveiled three scents as a collection to let customers the choice of picking the scent profile that they like and fits their personal taste.

Kenzo's Totem perfume line includes three scents, divided by color templates that are meant to convey freshness, energy and sensuality. With the release of all three fragrances together, shoppers are more likely to explore the whole selection and possibly purchase the entire assortment to share a range of emotions and expressions by the use of perfume.

The Kenzo Totem posts for the new perfume series features Totem Orange, Totem Yellow and Totem Blue. Orange interprets to energy, as yellow implies freshness and blue gives sensuality.

Kenzo describes its Totem tribe as scents with unique personas from around the world, to design and create liberally while expressing with each other positive energy together with a single desire to make earth lovelier via the main ingredient of 3 new unisex scents.

Advertising images use a basic approach to the idea of a totem pole with models placed in line or photos being stylized above each another.

The perfume descriptions of the new scents are explained as:

Kenzo Totem Orange, the aroma of energy, gives new vigor of floral with woody notes, shiny and hypnotic. Lemon blossom is combined with elegant vetiver.

Kenzo Totem Yellow the forceful scent delivers a new, bright and cheerful freshness of citrus notes. Pink grapefruit is combined with delicate substances of tea and leathery woods.

Kenzo Totem Blue is a fruity fragrance of sensuality, addicting and cool. It includes notes of sweet pineapple, cardamom and cedar.

Designed by the Japanese studio Nendo, the perfume vials of Kenzo Totem look like totem poles preserving the relationship in the path of Kenzo's advertising and marketing efforts. The company images a totem as simple, assured addressing a character and getting people with each other.

The full Kenzo Totem perfume collection will be offered in editions of 50ml in eau de toilette formulation.




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