Lancome Tresor EDP Lumineuse 2013

16 August, 2013 | Comments (0) | Post your Comment

Lancome Tresor EDP Lumineuse 2013

Almost anyone would recognize it, a scent with a simple touch of freshly cut grass, the natural balmy sensation of your first date, the sexy aroma of candlestick from a distant exotic resort.. Instantaneously you are taken into a sentimental fantasy relating to an intense memory connected to that scent. Today’s well known Tresor perfume by the house of Lancome, fits all those wonderful occasions in the everyday existence of all women. Who other than the attractive and intelligent persona of Spanish actress and model Penelope Cruz, incarnate the image of this wonderful scent? For the occasion of this new release Lancome has put together a new advertising and marketing campaign presenting celebrity Penelope Cruz in the main role.

The classic scent Tresor Eau De Parfum presents an unusual and priceless creation from elements of natural richness matching in similarity to women’s most treasured moment's or beloved one in her lifetime. A distinct aroma with a spectacular character created for the lady who stands out and is faithful to her passions.

Celebrating more than two decades after the release of the legendary Tresor, Lancome presents the entirely re-designed scent Tresor Eau De Parfum Lumineuse. The evolution of Tresor to Tresor EDP Lumineuse is reported to provide a completely new and fresh sweetness, balanced out by a wonderful violet praline note. The scent has a magnificent contemporary, crisp aroma that will bring your sensations to climax, just like the lovely feeling of a delicious first kiss.

The fragrance makes its first impression with opening notes including the essence of damascene rose petals and violets softly highlighted by elegant red fruits. As the heart develops a blend of violet leaf absolute and vanilla, cut with crisp black currant accord tingle your sensations to joyful memories. The dry down presents a trail of musk, warm woody notes of Cashmeran with a final touch of chocolate completing the blissful journey. The composition is the works of perfumer Dominique Ropion.

Introduced in a renewed edition of the classic packaging the new perfume Tresor Eau De Parfum Lumineuse displays a gentle dream-like pink color hue housed in the iconic shaped perfume bottle first designed by Charles Boussiquet.

Promotion marketing and advertising campaign of the new Tresor was taken by director Rod Marshall featuring Penelope face of the Tresor collection since 2010 along with a box fighter performed by model Ilay Kurelovic.

Lancome's new Tresor EDP Limineuse is expected to make its debut this October 2013 with availability starting from retail travel outlets in 30ml, 50ml and 100ml versions of Eau De Parfum formulation.




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