XerJoff Save Me Spray to Help New Fragrance

An additional effort from Xerjoff for its Spray to Help project this time with a new fragrance for Save Me Trust Foundation supporting wildlife wellness and dignity.

Make a difference with every spray XerJoff Save Me

Launched on 8th January, the perfume SAVE ME, coming from the collaboration between Dr. Brian May and Anne Brummer, founders of the charity Save Me Trust, and Sergio Momo, CEO and creative director of Xerjoff Group appeared to make a significant contribution to the defence of wild animals’ wellness.

Portion of the earnings from the sale of the fragrances, available on Xerjoff official website xerjoffuniverse.com, will be donated to the cause.

The release of the perfume appeared on a live streaming event and was visible online, from mobile or desktop, to anyone connecting through the URL of the live show (published on the social media channels of Xerjoff and Save Me Trust).

The first lucky participants connecting had the opportunity to buy the exclusive limited-edition pieces signed by Brian May and Sergio Momo.

Brian May stated - “I’m excited about this unique collaboration. My great friend Sergio Momo has, with great generosity, designed a new perfume to benefit wildlife, through the famous company he created - Xerjoff - working with the Save Me Trust. Compassion has never smelled so sweet!“

"Actively participating in the defense of animals rights with Xerjoff Spray to Help is an honour as well as a duty- says Mr. Momo. Working with Dr. Brian May and Anne Brummer is a privilege, a wonderful experience marked by the sensitivity and love towards animals that we all should have and actively get engaged in".

XerJoff Save Me for a good cause

The Save Me fragrance composition includes pink pepper, jasmine, cyclamen and camomile in the starting. Its heart unfolds with a wealthy floral bouquet of tuberose, mimosa, ylang-ylang and gardenia. A creamy and relaxing trail of sandalwood and musk gradually take place in the dry down.

Save Me Trust is an animal welfare organisation that campaigns against fox hunting and badger culling. It was founded in 2010 by Queen Guitarist Brian May and Anne Brummer to campaign against the possible repeal of the Hunting Act in the UK.

Xerjoff Group S.p.A, is a leading group in luxury perfumery whose mission is to develop and raise global awareness for its brands -Xerjoff, Casamorati and Kemi.

The “Spray to Help” mission is to promote significant improvements in the way the world addresses territory and community, contributing to the realization of solidarity development goals. Choosing to adopt a specific project and contributing to its achievement with the company’s participation is one of the most effective ways to have an impact on the future and make an investment for the common good.