Latest Fragrance News



All the latest breaking news on Perfume at your finger-tips. Here you will find all the upcoming designer fragrances that become traditionally top sellers in department stores. You don't have to be a perfume genius to keep up with the buzz about the latest perfumes out on the market, PerfumeMaster has done all the work and it's all here at your convenience with a touch of a button. Browse Perfume Master's complete collection of articles and commentary on Perfume.


Designer Fragrance News

Want to know about emerging perfume designers from the perfume and cologne industry? Or curious to find out all the latest news on celebrity perfumes? You are spot on!


Be the first to discover the new release men's fragrance that will hit the stores the following season. You might be pleasantly surprised and replace last year's summer scent with the latest cologne from your favorite brand. Or maybe you're thinking of a new look in your style for the winter season and probably want to change you perfume to make a sensation with the latest perfume.


Elegant new perfume bottle designs draw attention and this season's newest batch of designer fragrances will smell as good as they look! The master list of all recently launched perfumes and fragrances, and upcoming fragrance launches is ready for you to explore.


Latest Perfume Releases

One thing is for sure! We are passionate about perfume and want to share the feeling with you making sure you always get to know about the latest releases from your favorite brands. You may not be confident to step outside your comfort zone when it comes to fragrances but don't be reluctant to, to experience something new you have to give it a try. Maybe somewhere in these upcoming incredible new scents you will find your new passion.


From the latest fresh florals to sultry musks the new season perfumes are going to be one hell of a time for scents. These are the launches to look out for and many of you will be especially excited about.


Eager to find your hot new fragrances for men and women and discover your new favorite scent here is the place. This page shows new perfume and fragrance launches. Perfumes recently released in stores or are going to be launched are shown just below.


New Cologne Releases

Remember the feeling when friends talked about new movies that caused a sensation and you had no idea, well the same thing happens to new perfume releases. So if you've lost track of perfume trends you're at the right place we have all the new perfume releases on display covered in detail for your satisfaction.


Find the largest selection of new arrivals in men's colognes and women's perfume, with so many releases, re-releases each season it's easy to miss and exciting new launch.


Wondering what the cool-girl scents debuting this year are? Maybe you have heard about a fragrance launch you can't wait for. Here you will find the fragrance launches you need to know about for the new season.


Latest Fragrances

The brand-new perfumes to add to your fragrance collection this season. Find what's going to arrive on shelves from the leading perfume designer brands and what will be the next best seller of the season.



Voce Viva New Valentino Fragrance

Voce Viva New Valentino Fragrance

Voce Viva perfume is an ode to the diverse femininity of Valentino. Roman at heart, Valentino Beauty is a Color Cool Couture brand. Remember the Voice Voce Viva Voce Viva Valentino reflects the connection between the sound of your voice and the a...

28 August, 2020 | Comments(0)

The Best Back to School Fragrances

The Best Back to School Fragrances

As the night starts getting cooler, with the sun setting earlier and rising later each day we notice little by little that summer is finally ending. While the leaves on the trees begin to change colors towards the end of the month, these changes of t...

28 August, 2020 | Comments(0)

Best Back to School Fragrances Our Top Picks for Young Adults

Best Back to School Fragrances Our Top Picks for Young Adults

Wondering how to make a great impression on the first day of school? Well one way is smelling great with a signature scent that suits your vibe. Regardless if you're tense, flirty, tough, or traditional, there's a perfect fragrance for you. Here with...

28 August, 2020 | Comments(0)

5 Best Back to School Fragrances Amaze your High School Friends

5 Best Back to School Fragrances Amaze your High School Friends

Before you know it Summer will pass and School will be Starting soon. Back to School, are you ready for that? As it might be, possibly you have not done your homework or it could be you just didn't get the chance to buy the right stuff to start...

28 August, 2020 | Comments(0)

The Perfect Back-to-School Signature Scent For Your Personality

The Perfect Back-to-School Signature Scent For Your Personality

With the new school year just around the corner, this signifies you’re most likely starting your back-to-school shopping for the best first day clothes, covering those last hours of summer reading, and entering the final momens of summer's importan...

28 August, 2020 | Comments(0)

Guys Best 18 Back To School Fragrances

Guys Best 18 Back To School Fragrances

Your nice break from school is almost over, and soon it will be time to return there once more. The majority of folks are not that enthusiastic of going back to school, particularly after the long summer break. But heading back right after your winte...

28 August, 2020 | Comments(0)

Xerjoff V Collection Nero70 New Fragrance

Xerjoff V Collection Nero70 New Fragrance

Nero70, the new Xerjoff "V" Exclusive, celebrates a strong friendship and collaboration that has survived for over 15 years, developed for the Italian Official Retailer #Campomarzio70.⁠ Uniting Traditions Xerjoff Nero70 The Xerjoff V Collection...

27 August, 2020 | Comments(0)

Natura Luna Absoluta New Luna Fragrance

Natura Luna Absoluta New Luna Fragrance

Luna Absoluta reveals the spectacular black orchid, which by using its unique elegance delivers beauty with a sensual, intense and potent element. Enchanting Elegance Luna Absoluta The exceptional impression of the violet leaf with spices that jo...

26 August, 2020 | Comments(0)

Serpent Boheme New Boucheron Fragrance

Serpent Boheme New Boucheron Fragrance

Serpent Boheme grows the fabulous luxury range of watches and jewelry from Boucheron into perfume with the Serpent Boheme Eau de Parfum. Trustfully Yours Serpent Boheme The protective jewel Serpent Boheme is a jewelry collection committed to the ...

25 August, 2020 | Comments(0)

Guerlain Iris Torrefie New Perfume

Guerlain Iris Torrefie New Perfume

Iris Torrefie the new Guerlain fragrance for its L'art & La Matiere collection of aromas. Roasted Iris, the Parisian Coffee revisited by Guerlain. A touch of Parisian Style Iris Torrefie The iris is almost everywhere in Guerlain creations from L'...

24 August, 2020 | Comments(0)

4711 Floral Collection Magnolia Original Eau de Cologne

4711 Floral Collection Magnolia Original Eau de Cologne

4711 Floral Collection Magnolia unveils the stylish and irresistible aroma of magnolia when it instantly reveals its magic. Based upon the cologne freshness of Original Eau de Cologne it is feminine and delicate, purely floral fresh! Surrender to ...

23 August, 2020 | Comments(0)

Shalimar Philtre de Parfum New Guerlain Fragrance

Shalimar Philtre de Parfum New Guerlain Fragrance

Shalimar Philtre de Parfum is Guerlain’s new phase in the Shalimar story. Star of the House, this legendary oriental fragrance advances itself to a new version: Shalimar Philtre de Parfum. An addictive and sophisticated composition that catapults t...

22 August, 2020 | Comments(0)

s.Oliver Follow Your Soul New Fragrance Collection

s.Oliver Follow Your Soul New Fragrance Collection

s.Oliver Follow Your Soul is the best enhancer accessory for men and women with an attractive profile and outstanding composure, who search to convey the expressions of their soul by even their fragrance. The new fragrance couple Follow Your Soul ...

21 August, 2020 | Comments(0)

New Boss Bottled Eau de Parfum Edition Hugo Boss

New Boss Bottled Eau de Parfum Edition Hugo Boss

Boss Bottle Eau de Parfum unveils the Man of Today and his powerful character. A man dedicated to his personal and professional life. This new Boss man progresses securely while keeping genuine to himself in any situation. The next level of refine...

20 August, 2020 | Comments(0)

Roja Parfums Burlington 1819 New Fragrance

Roja Parfums Burlington 1819 New Fragrance

Burlington 1819 is an oriental, abundant and gentle, citrusy, incredibly fresh and warm fragrance by Roja Dove developed exclusively for the Burlington Arcade. Future Memories Burlington 1819 Roja Dove: "1819 celebrates 5 years of London’s Bu...

19 August, 2020 | Comments(0)

Eternity Eau Fresh Eternity Cologne New Calvin Klein Fragrances

Eternity Eau Fresh Eternity Cologne New Calvin Klein Fragrances

Eternity fragrance by Calvin Klein brings new editions for its masculine and feminine editions with Eternity Cologne for Men and Eternity Eau Fresh for Women. Eternity Eau Fresh for Women Eternity Eau Fresh Eau De Parfum for Women by Calvin Klein...

18 August, 2020 | Comments(0)

Givenchy L'Interdit Eau de Parfum Intense Edition

Givenchy L'Interdit Eau de Parfum Intense Edition

L'Interdit Intense is a new edition from Givenchy re-modelling the by now cult classic fragrance L'Interdit into a more intense version. It will appear in a black bottle, and this is emblematic - black is the admired color of Givenchy. Consequently, ...

17 August, 2020 | Comments(0)

New Lancome Idole L'Intense Edition

New Lancome Idole L'Intense Edition

Idole L’Intense is the new intense floral perfume for woman by Lancome. Achieve Your Success, Brighten The World Lancome joins the forces of three creators from the original Idole Le Parfum, the first clean chypre floral, with the aspiration ...

16 August, 2020 | Comments(0)

New Montblanc Legend Eau de Parfum Edition

New Montblanc Legend Eau de Parfum Edition

Legend Eau de Parfum from Montblanc is an aromatic and potent woody fougere for charming men. Powerfully Well Known Legend The famous collection from Montblanc receives a classy reformation and releases the eau de parfum edition. A more concentr...

15 August, 2020 | Comments(0)

A Lab on Fire A Blvd Called Sunset New Fragrance

A Lab on Fire A Blvd Called Sunset New Fragrance

A Blvd. Called Sunset is the new perfume from A Lab on Fire. Sundown Avenue A Blvd. Called Sunset Once the power of nature recognized as the Santa Ana’s whip along the boulevard, the neon burns slightly hotter and everybody is strolling a bit h...

14 August, 2020 | Comments(0)

Fragrances that remind you of summer holidays around the world

Fragrances that remind you of summer holidays around the world

Around the world, there are places exploding with culture, rich in history, magnificent architecture and each with their individual and distinct style on food, drink, way of living and more! So, it’s no surprise some of the fragrances we are famili...

13 August, 2020 | Comments(0)

Fragrance Yourself with your Favorite Summer Cocktail

Fragrance Yourself with your Favorite Summer Cocktail

Just imagine for a moment, sipping your favorite cocktail and the scents you’re attracted to... you will realize fragrances and cocktails have a lot in common. Above all they’re created with love and passion and they come in all figures and style...

13 August, 2020 | Comments(0)

Hot Summer Fragrances for 2020

Hot Summer Fragrances for 2020

Summer is a time that literally and metaphorically heats things up things to do places to go, and scent is your best accessory for accomplishing exactly that. Check out our online selection of the best summer 2020 fragrances for men and women so that...

13 August, 2020 | Comments(0)

Summer Scents for the Beach 2020

Summer Scents for the Beach 2020

If all your careful preparations to travel this summer to an exotic tropical destination or beach have been postponed, let a new fragrance travel you to warm sultry sands and turquoise waters with just one spritz. Summer is finally here! For many ...

13 August, 2020 | Comments(0)













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