Latest Fragrance News



All the latest breaking news on Perfume at your finger-tips. Here you will find all the upcoming designer fragrances that become traditionally top sellers in department stores. You don't have to be a perfume genius to keep up with the buzz about the latest perfumes out on the market, PerfumeMaster has done all the work and it's all here at your convenience with a touch of a button. Browse Perfume Master's complete collection of articles and commentary on Perfume.


Designer Fragrance News

Want to know about emerging perfume designers from the perfume and cologne industry? Or curious to find out all the latest news on celebrity perfumes? You are spot on!


Be the first to discover the new release men's fragrance that will hit the stores the following season. You might be pleasantly surprised and replace last year's summer scent with the latest cologne from your favorite brand. Or maybe you're thinking of a new look in your style for the winter season and probably want to change you perfume to make a sensation with the latest perfume.


Elegant new perfume bottle designs draw attention and this season's newest batch of designer fragrances will smell as good as they look! The master list of all recently launched perfumes and fragrances, and upcoming fragrance launches is ready for you to explore.


Latest Perfume Releases

One thing is for sure! We are passionate about perfume and want to share the feeling with you making sure you always get to know about the latest releases from your favorite brands. You may not be confident to step outside your comfort zone when it comes to fragrances but don't be reluctant to, to experience something new you have to give it a try. Maybe somewhere in these upcoming incredible new scents you will find your new passion.


From the latest fresh florals to sultry musks the new season perfumes are going to be one hell of a time for scents. These are the launches to look out for and many of you will be especially excited about.


Eager to find your hot new fragrances for men and women and discover your new favorite scent here is the place. This page shows new perfume and fragrance launches. Perfumes recently released in stores or are going to be launched are shown just below.


New Cologne Releases

Remember the feeling when friends talked about new movies that caused a sensation and you had no idea, well the same thing happens to new perfume releases. So if you've lost track of perfume trends you're at the right place we have all the new perfume releases on display covered in detail for your satisfaction.


Find the largest selection of new arrivals in men's colognes and women's perfume, with so many releases, re-releases each season it's easy to miss and exciting new launch.


Wondering what the cool-girl scents debuting this year are? Maybe you have heard about a fragrance launch you can't wait for. Here you will find the fragrance launches you need to know about for the new season.


Latest Fragrances

The brand-new perfumes to add to your fragrance collection this season. Find what's going to arrive on shelves from the leading perfume designer brands and what will be the next best seller of the season.



Hugo Boss Alive Eau de Parfum New Fragrance

Hugo Boss Alive Eau de Parfum New Fragrance

Alive Eau de Parfum is the new perfume for women by designer Hugo Boss. What is it that makes you feel ALIVE? Each and every woman has her own response, her own answer to this question. BOSS ALIVE, brimming with the nature of adventure, encourages ea...

12 February, 2020 | Comments(0)

Cacharel Yes I Am Fabulous New Perfume

Cacharel Yes I Am Fabulous New Perfume

Yes I Am Fabulous is the new desire to the legendary Cacharel series: Yes I Am - the perfume of powerful and adventurous women. The Yes I Am Fabulous woman is most vibrant: reckless, daring and defiant - but utterly sensual. Yes I Am Fabulous is the ...

11 February, 2020 | Comments(0)

Carolina Herrera 212 VIP Rose Red Black Red Limited Editions

Carolina Herrera 212 VIP Rose Red Black Red Limited Editions

Buying 212 VIP Rose Red or 212 VIP Black Red means helping a charity cause and fighting AIDS in Africa. The goal of the campaign is to increase attention among shoppers. Friendship and collaboration are among the ideals endorsed by 212 VIP. The co...

10 February, 2020 | Comments(0)

Mugler Alien Mirage Limited Edition Collection

Mugler Alien Mirage Limited Edition Collection

Mugler Alien Mirage fragrances are the new limited edition perfumes in a linked theme for its Alien and Alien Man fragrance series. Alien Mirage unveils a new crystalline aroma presenting the floral amber signature of Alien sublimated by an aquatic f...

09 February, 2020 | Comments(0)

Ralph Lauren Polo Deep Blue Parfum

Ralph Lauren Polo Deep Blue Parfum

Polo Deep Blue Parfum by Ralph Lauren makes its appearance February 2020 just ahead of Valentine's Day with this impressive aroma delivers a wave of freshness at all levels. Experience a new level of Intensity Polo Deep Blue Stimulated by the coo...

08 February, 2020 | Comments(0)

Giorgio Armani Acqua di Gio Profondo

Giorgio Armani Acqua di Gio Profondo

Acqua di Gio Profondo, explore the new fragrance for men by Giorgio Armani. The modern and intense transformation of Acqua di Gio blends marine notes with aromatic essences and a woody marine chord returning to the roots of the best-selling collectio...

07 February, 2020 | Comments(0)

Armani Code Absolu Gold Parfum Pour Homme Giorgio Armani

Armani Code Absolu Gold Parfum Pour Homme Giorgio Armani

Armani Code Absolu Gold, a magnetic, oriental, seductive amber fragrance with notes of iris, saffron and benzoin. The iconic midnight blue bottle presents itself in an unsurpassed gold and thus ensures dreams of pure gold. Totally Precious Armani ...

06 February, 2020 | Comments(0)

Van Cleef & Arpels Collection Extraordinaire Bois d'Amande

Van Cleef & Arpels Collection Extraordinaire Bois d'Amande

Bois d'Amande is a stationary passage, with an illusory wander in the shade of the almond trees. Open the shell of woody sensations Bois d'Amande Van Cleef & Arpels' Collection Extraordinaire since its creation in 2009 has granted importance to t...

05 February, 2020 | Comments(0)

Azzaro Chrome Extreme Eau de Parfum

Azzaro Chrome Extreme Eau de Parfum

Chrome Extreme Eau de Parfum brings together the explorers of modern times, men who set their boundaries to the extreme and reveal those memorable times with the next generation. With this new fragrance for men Azzaro invites you to take immerse into...

04 February, 2020 | Comments(0)

YSL Black Opium Biker Jacket Pink Snake Love Edition

YSL Black Opium Biker Jacket Pink Snake Love Edition

Black Opium Pink Snake Love eau de parfum fragrance bottle personalized in a killer Biker Jacket. Black Opium toughens up for the action with every woman's wardrobe essential. Launching the new limited edition jacket with a pink love snake design, to...

03 February, 2020 | Comments(0)

Givenchy Gentleman Eau de Parfum Boisee

Givenchy Gentleman Eau de Parfum Boisee

Gentleman Givenchy brings out eau de parfum Boisee, a new woody olfactory expression designed for the most sensual of Gentlemen. This spicy floral wood with a charming attitude boosts the gentleman's sensuality. Gentleman Boisee A passionate and ...

03 February, 2020 | Comments(0)

Terre d'Hermes H Bottle Collector Limited Editions 2020

Terre d'Hermes H Bottle Collector Limited Editions 2020

Collector bottles of the popular Terre d'Hermes perfume with its new H Bottle limited edition for 2020 including one more inspiring visual pattern on the Terre d'Hermes flacon making one more artistic illusion of the letter H expanding into the imagi...

02 February, 2020 | Comments(0)

Abercrombie & Fitch Naturally Fierce New Perfume

Abercrombie & Fitch Naturally Fierce New Perfume

Naturally Fierce brings another chapter in the Fierce collection of fragrances from designer Abercrombie & Fitch. Powerful Character Naturally Fierce The formulation for Naturally Fierce brings out a sophisticated, fresh aroma that will scent you...

01 February, 2020 | Comments(0)

Mugler Angel Eau Croisiere 2020 Edition

Mugler Angel Eau Croisiere 2020 Edition

Angel Eau Croisiere brings the new season cruise style by Mugler. An exciting breeze of freshness gusts over Angel and brings with it other-worldly desires. Both joyful and sultry, lively and magical, the new limited edition Angel Eau Croisiere takes...

31 January, 2020 | Comments(0)

Guerlain L'Heure Blanche New Perfume

Guerlain L'Heure Blanche New Perfume

L'Heure Blanche, the Bee Bottle changes into a unique edition of pristine white, evoking the scent and the impression of the world of Claudine Drai. Airy Purity L'Heure Blanche Delphine Jelk, Guerlain perfumer, was influenced by the artist's exce...

30 January, 2020 | Comments(0)

Acqua di Parma Note di Colonia V New Fragrance

Acqua di Parma Note di Colonia V New Fragrance

Note di Colonia V is developed as a new aroma paying homage to Parma 2020, orchestrated with art, takes up the delighted movement of one of the most loved arias, "The woman is mobile", by Giuseppe Verdi's Rigoletto. Encapsulated in the classic Cologn...

29 January, 2020 | Comments(0)

Carolina Herrera Good Girl Fantastic Pink Collector Edition

Carolina Herrera Good Girl Fantastic Pink Collector Edition

Good Girl Fantastic Pink by Carolina Herrera brings another collector edition perfume making the fifth collector edition in the Good Girl collection. Perfumer Louise Turner is the creator of the Good Girl perfume selection featuring notes of jasmine ...

28 January, 2020 | Comments(0)

Guerlain La Petite Robe Noire So Frenchy Editions

Guerlain La Petite Robe Noire So Frenchy Editions

Guerlain's new "So Frenchy" collector editions of La Petite Robe Noire, in Eau de Toilette, Eau de Parfum and Eau de Parfum Intense. This Young Lady is So Frenchy Just for Valentine's Day, La Poste collaborates with Guerlain to design its Heart s...

27 January, 2020 | Comments(0)

Guerlain Aqua Allegoria Rosa Rossa Chinese New Year Limited Edit

Guerlain Aqua Allegoria Rosa Rossa Chinese New Year Limited Edit

Aqua Allegoria Rosa Rossa is covered in red for the Chinese New Year. A festive style in a limited edition with its floral citrus aroma in a fizzy, glowing and tangy experience. New Year New Season for Rosa Rossa Rosa Rossa is a floral eau de toi...

26 January, 2020 | Comments(0)

Herbae par L'Occitane L'eau New Perfume

Herbae par L'Occitane L'eau New Perfume

Herbae par L'Occitane L'eau is a new perfume from this outstanding beauty house that truly is a scent par excellence. Herbae L'Eau perfume mixes the flower with essences of marshmallow and angelica to create a citrus-floral aroma. New beauty Expe...

25 January, 2020 | Comments(0)

Flowerbomb Dew Flowerbomb In The Sky Editions Viktor & Rolf

Flowerbomb Dew Flowerbomb In The Sky Editions Viktor & Rolf

Flowerbomb by Viktor & Rolf appears in a duet of new seasonal appearances with Flowerbomb Dew and Flowerbomb In the Sky Editions. Flowerbomb Dew Flowerbomb Dew is the new floral expression of Viktor & Rolf's Flowerbomb perfume as your second skin...

24 January, 2020 | Comments(0)

Dolce & Gabbana Dolce Shine New Perfume

Dolce & Gabbana Dolce Shine New Perfume

Dolce Shine Eau de Parfum is a perfume influenced by Italy, at the time when winter passes to spring and the first light of sun shine. It is the ending of the fruit season and the starting of flowering time. It is Dolce Shine, the new floral scent...

23 January, 2020 | Comments(0)

Xerjoff Oud Stars Luxor New Fragrance

Xerjoff Oud Stars Luxor New Fragrance

Luxor by Xerjoff is an oriental and fresh fragrance that brings to mind the wonder of a civilization, which still fascinates us with the splendor of its styles, colors and artwork. The Marvel of Oud Stars Luxor Among ancient civilizations, the Eg...

22 January, 2020 | Comments(0)

Jo Malone English Pear & Freesia Limited Edition 2020

Jo Malone English Pear & Freesia Limited Edition 2020

English Pear & Freesia rolling out in a limited edition bottle with its delicious, glowing cologne holding the spirit of autumn. Celebrating New Beginnings The intense freshness of just-ripe pears is draped in a bouquet of white freesias, and rou...

21 January, 2020 | Comments(0)















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