Latest Fragrance News



All the latest breaking news on Perfume at your finger-tips. Here you will find all the upcoming designer fragrances that become traditionally top sellers in department stores. You don't have to be a perfume genius to keep up with the buzz about the latest perfumes out on the market, PerfumeMaster has done all the work and it's all here at your convenience with a touch of a button. Browse Perfume Master's complete collection of articles and commentary on Perfume.


Designer Fragrance News

Want to know about emerging perfume designers from the perfume and cologne industry? Or curious to find out all the latest news on celebrity perfumes? You are spot on!


Be the first to discover the new release men's fragrance that will hit the stores the following season. You might be pleasantly surprised and replace last year's summer scent with the latest cologne from your favorite brand. Or maybe you're thinking of a new look in your style for the winter season and probably want to change you perfume to make a sensation with the latest perfume.


Elegant new perfume bottle designs draw attention and this season's newest batch of designer fragrances will smell as good as they look! The master list of all recently launched perfumes and fragrances, and upcoming fragrance launches is ready for you to explore.


Latest Perfume Releases

One thing is for sure! We are passionate about perfume and want to share the feeling with you making sure you always get to know about the latest releases from your favorite brands. You may not be confident to step outside your comfort zone when it comes to fragrances but don't be reluctant to, to experience something new you have to give it a try. Maybe somewhere in these upcoming incredible new scents you will find your new passion.


From the latest fresh florals to sultry musks the new season perfumes are going to be one hell of a time for scents. These are the launches to look out for and many of you will be especially excited about.


Eager to find your hot new fragrances for men and women and discover your new favorite scent here is the place. This page shows new perfume and fragrance launches. Perfumes recently released in stores or are going to be launched are shown just below.


New Cologne Releases

Remember the feeling when friends talked about new movies that caused a sensation and you had no idea, well the same thing happens to new perfume releases. So if you've lost track of perfume trends you're at the right place we have all the new perfume releases on display covered in detail for your satisfaction.


Find the largest selection of new arrivals in men's colognes and women's perfume, with so many releases, re-releases each season it's easy to miss and exciting new launch.


Wondering what the cool-girl scents debuting this year are? Maybe you have heard about a fragrance launch you can't wait for. Here you will find the fragrance launches you need to know about for the new season.


Latest Fragrances

The brand-new perfumes to add to your fragrance collection this season. Find what's going to arrive on shelves from the leading perfume designer brands and what will be the next best seller of the season.



O Boticario Men 2021 Edition New Fragrance

O Boticario Men 2021 Edition New Fragrance

Boticario Men have an admiration in treating themselves, and Boticário appreciates the needs of this challenging and super attuned customer in useful and high performance products. New Boticario Men The Boticario MEN range has a complete colle...

03 March, 2021 | Comments(0)

Karl Tokyo Shibuya Karl Hamburg Alster New Lagerfeld Fragrances

Karl Tokyo Shibuya Karl Hamburg Alster New Lagerfeld Fragrances

Karl Lagerfeld is extending the City Collection with another set of fragrances that draw inspiration from the cities of Tokyo and Hamburg. A couple of new fragrance destinations with iconic landmarks as creativity. Explore Karl Hamburg Alster and ...

02 March, 2021 | Comments(0)

Byredo Mixed Emotions New Fragrance

Byredo Mixed Emotions New Fragrance

Byredo Mixed Emotions is the latest launch from this niche designer. Mixed Emotions, a genderless aroma fashioned to reveal the turbulent aspect of our times. Unexpected Tension Mixed Emotions Under the codes of the Byredo philosophy of reflect...

01 March, 2021 | Comments(0)

L'Occitane Fleurs De Cerisier Infusion Fruitee

L'Occitane Fleurs De Cerisier Infusion Fruitee

Fleurs de Cerisier Infusion Fruitee, it is the time for L'Occitane this season with a fruity infusion. Fruit Infusion Fleurs De Cerisier Once cherry trees blossom and dress with cherries, it signs the beginning of warmer, sunny days. The Fleur...

28 February, 2021 | Comments(0)

Xerjoff Casamorati Italica 2021 Limited Edition

Xerjoff Casamorati Italica 2021 Limited Edition

Uncover the mesmerizing attraction of Italica, part of the Casamorati collection. Warm The Heart Casamorati Italica Specially re-introduced for this year's Valentine's Day, this magnificently romantic perfume was created for those who love to l...

27 February, 2021 | Comments(0)

Lancome Idole Limited Edition 2021

Lancome Idole Limited Edition 2021

Idole revealed an exclusive limited edition fragrance for women celebrating Valentine’s Day this year. Express your love all over with this exclusive edition. Let the power of love be part of the Idole manifesto, and say it loud. Your Idôle Eau de...

26 February, 2021 | Comments(0)

Britney Spears Fantasy Intense New Fantasy Fragrance

Britney Spears Fantasy Intense New Fantasy Fragrance

Fantasy Intense Perfume introduces an expressive fragrance created for the woman, like Britney, who charms with a sensual yet lively sweet signature Dial Up The Tempo Fantasy Intense This bold aroma is more daring and even more intense than the...

25 February, 2021 | Comments(0)

Moschino Toy 2 Bubble Gum New Toy Fragrance

Moschino Toy 2 Bubble Gum New Toy Fragrance

Moschino Toy2 Bubble Gum reveals the amusing facet of the Toy family. This new expression with its release of Toy 2 fragrance makes a priceless gift for all pink lovers! It's a scent that is more noticeable! Exciting Flavours Toy 2 Bubble Gum I...

24 February, 2021 | Comments(0)

Oui Splash Juicy Couture New Summer Fragrance

Oui Splash Juicy Couture New Summer Fragrance

Oui Juicy Couture Splash Eau de Parfum is the best summer fragrance! Fresh floral and fruity notes introduce a sassy, feminine buzz to this dazzling aroma. Accept the sun-kissed days of summer and say OUI to every experience that comes in your path. ...

23 February, 2021 | Comments(0)

Le Male On Board New Le Male Fragrance Jean Paul Gaultier

Le Male On Board New Le Male Fragrance Jean Paul Gaultier

Le Male On Board reveals a new limited edition fragrance for men for the iconic Jean Paul Gaultier Le Male collection. Open Your Sails Le Male On Board Jean Paul Gaultier makes a new discovery of freshness for its iconic sailor, Le Male On Boar...

22 February, 2021 | Comments(0)

Carolina Herrera 212 Men Heroes Forever Young

Carolina Herrera 212 Men Heroes Forever Young

212 Men Heroes Forever Young introduces another unexpected design loyal to the innovative nature of the Carolina Herrera fragrance collection. From the eye-catching stiletto bottle of Good Girl and now the skateboard for 212 Men Heroes rolls out. ...

21 February, 2021 | Comments(0)

Dolce & Gabbana The One Luminous Night Exclusive Edition

Dolce & Gabbana The One Luminous Night Exclusive Edition

The One Luminous Night is Dolce & Gabbana's new exclusive edition, featuring a scent passage that travels you to the Middle East. In the path of The One Royal Night and The One Mysterious Night this marks the third exclusive edition for the Middle Ea...

20 February, 2021 | Comments(0)

La Vie Est Belle Soleil Cristal New Lancome Fragrance

La Vie Est Belle Soleil Cristal New Lancome Fragrance

La Vie Est Belle Soleil Cristal is the latest solar inclusion to the La Vie Est Belle fragrance series. The new Lancome eau de parfum creates a solar fragrance with a heart of lovely white flowers. Brighten Your Days La Vie Est Belle Soleil Cri...

19 February, 2021 | Comments(0)

Hermes H24 Eau de Toilette New Hermes Fragrance

Hermes H24 Eau de Toilette New Hermes Fragrance

H24 brings an exciting the new fragrance for men by Hermes. The creativity for the brand’s new scent: "Smell is so instinctive. It’s attached to our memories, our culture, our family," says Christine Nagel, Hermès’s in-house perfumer since 201...

18 February, 2021 | Comments(0)

Beautiful Magnolia New Estee Lauder Fragrance

Beautiful Magnolia New Estee Lauder Fragrance

Beautiful Magnolia is a new edition of the legendary Beautiful fragrance by Estee Lauder perfumes. Its formula is unveiled from opening to final dry down in exciting moments of the story that takes place. Loves Daring Moments Beautiful Magnolia ...

17 February, 2021 | Comments(0)

Natura Kaiak Oceano for women

Natura Kaiak Oceano for women

Natura Kaiak Oceano for women connects to last year's Kaiak Oceano edition for men. An aquatic floral with fresh notes of algae and fruity tonalities, unite with the wholesome sensation of marine amber. Her Freshness Kaiak Oceano The feeling of...

16 February, 2021 | Comments(0)

Natura Ilia Flor de Laranjeira Perfume

Natura Ilia Flor de Laranjeira Perfume

Natura Ilia Flor de Laranjeira is a stylish and feminine inclusion to the Ilia fragrance collection. Respectful Radiance Ilia Flor de Laranjeira The scent brings together the brightness and the main ingredient of orange blossom with creamy wood...

15 February, 2021 | Comments(0)

Pacifica Moon Moods Fragrance Collection

Pacifica Moon Moods Fragrance Collection

Moon Moods by Pacifica introduces a series of fully layer-able scents with moody primary notes. Discover the latest fragrance collection influenced by the phases of our Moon and designed to inspire a higher calling. Founder Brook Harvey: "The moon...

14 February, 2021 | Comments(0)

L'Occitane Homme Bois Flotte Karite Corse Olivier Onde Editions

L'Occitane Homme Bois Flotte Karite Corse Olivier Onde Editions

L'Occitane Homme introduces a collection of three men's fragrances. Influenced by the perfect duality of masculinity Bois Flotté, Karité Corsé and Olivier Ondé commemorate natural materials significant to the L'Occitane brand and the Provence reg...

13 February, 2021 | Comments(0)

O Boticario Egeo Dolce Colors

O Boticario Egeo Dolce Colors

The year 2021 made its start with a fresh uniqueness, created primarily for those who are assured and seeking to enjoy pleasurable times. Egeo Dolce Colors is a recreation of the legendary perfume Egeo Dolce, and in this edition gives notes of Pink P...

12 February, 2021 | Comments(0)

Terre d'Hermes H Bottle Collector Limited Editions 2021

Terre d'Hermes H Bottle Collector Limited Editions 2021

The bottle for the new limited edition of Terre d'Hermes, was decorated by artist Jin Kwon with vertical lines. These lines signify sun rays penetrating into the depths of the Earth. This daring, simple graphic design makes the bottle get noticed and...

11 February, 2021 | Comments(0)

Givenchy L'Interdit Millesime Edition

Givenchy L'Interdit Millesime Edition

L'Interdit Millesime Edition takes another glimpse on the Egyptian orange blossom, a variant renowned for its uniqueness. From a harvest solely committed to Givenchy Parfums, this Egyptian orange blossom sets off distinctive olfactory experiences and...

10 February, 2021 | Comments(0)

Cacharel Yes I Am Glorious New Cacharel Fragrance

Cacharel Yes I Am Glorious New Cacharel Fragrance

Yes I Am Glorious, the newest addiction from the Yes I Am collection inspired by the glow makeup trend. The eau de parfum of an optimistic, genuine and luminous femininity: share your inner beauty! Yes I Am Glorious, the brightest perfume in the...

09 February, 2021 | Comments(0)

Don't forget your Perfume for Valentine's Day (Updated 2021)

Don't forget your Perfume for Valentine's Day (Updated 2021)

Valentine's Day is celebrated on February 14. This festival of romantic love is a time when many people give cards, letters, flowers or presents to their spouse or partner. Many believe it is the ultimate emotion a person can feel, and as such, love ...

08 February, 2021 | Comments(0)













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