Paul Sebastian

Design house Paul Sebastian Inc. came to life in 1979 from a plan thought up by two New Jersey locals called Leonard Paul Cuozzo and Alan Sebastian Greco. At the time Cuozzo resided near Union Beach close to the International Flavors and Fragrances plant where he had been intrigued and fascinated with the idea of creating perfumes. He matched his growing expertise as a perfumist with the business and marketing knowledge of his friend, Greco, who was positioned as a director of nationwide sales for Textron during that period. The partners en-captured their first cologne - a potion Cuozzo had been improving for over a decade together with New York perfumer Fritzsche Dodge - and marketed it to three New Jersey men’s apparel shops. The cologne was so profitable that after only two years the small business had established business with more than 300 shops and was earning over $200-thousand a year. Even with its phenomenal success in the years to follow, Paul Sebastian was regarded as unusual for the point that it did practically hardly any nationwide promotion. Rather, it targeted its assets on the company’s connection with their sellers, which continued with big niche retailers. Nevertheless, the company is additionally well-known for its revolution offering for those times with the "gift with purchase" idea. Starting out with small teddy bears in 1983 and growing into excellent porcelain creations to go with their fragrances has quickly become the company signature. The company gradually evolved and made global presence by 1989.

At present, the initial Paul Sebastian Inc. does no longer exist. Its major properties and privileges were sold to FFI Fragrances In 1999, along with Paul Sebastian Fine Cologne, Design, Casual, Cigar Aficionado -developed for the periodical of the equivalent title- as well as its Nautica and Mark Cross collections. Nevertheless, Paul Sebastian remains prosperous as a widely popular brand name.

The brands introductory fragrance, that continues to be offered these days, is known as PS - Paul Sebastian Fine Cologne presented in 1979, a blend of delicate spices, charming florals and citrus, with affluent underlying notes of soft woods and musk. It was accompanied two years later in 1982 by another men’s fragrance VSOP and three years after in 1985 we have Design the first women’s fragrance by the company. Following the creation of Brownstone in 1988 and Tribeca in 1989, the team worked with clothing style designer Alexander Julian to develop Colors Clothing Brand, a women’s wear range released in 1992.

The company saw success with its subsequent own creations of Casual fragrance for men and women and then Design cologne for men in 1995. In 1997 it went back to partnerships with external developers, working with David Chu on Nautica Women and Nautica Competition and creating Embrace for luxury goods company Mark Cross. Additionally they launched their own Paul Sebastian Silver in 2001. Funky Sexy Cool for women was introduced in 2004 with the Sebastian name, as a sweet scent featuring honeysuckle, fruit and lilac. Paul Sebastian Kinetic is its most recent aroma, presented in 2006.