Latest Fragrance News



All the latest breaking news on Perfume at your finger-tips. Here you will find all the upcoming designer fragrances that become traditionally top sellers in department stores. You don't have to be a perfume genius to keep up with the buzz about the latest perfumes out on the market, PerfumeMaster has done all the work and it's all here at your convenience with a touch of a button. Browse Perfume Master's complete collection of articles and commentary on Perfume.


Designer Fragrance News

Want to know about emerging perfume designers from the perfume and cologne industry? Or curious to find out all the latest news on celebrity perfumes? You are spot on!


Be the first to discover the new release men's fragrance that will hit the stores the following season. You might be pleasantly surprised and replace last year's summer scent with the latest cologne from your favorite brand. Or maybe you're thinking of a new look in your style for the winter season and probably want to change you perfume to make a sensation with the latest perfume.


Elegant new perfume bottle designs draw attention and this season's newest batch of designer fragrances will smell as good as they look! The master list of all recently launched perfumes and fragrances, and upcoming fragrance launches is ready for you to explore.


Latest Perfume Releases

One thing is for sure! We are passionate about perfume and want to share the feeling with you making sure you always get to know about the latest releases from your favorite brands. You may not be confident to step outside your comfort zone when it comes to fragrances but don't be reluctant to, to experience something new you have to give it a try. Maybe somewhere in these upcoming incredible new scents you will find your new passion.


From the latest fresh florals to sultry musks the new season perfumes are going to be one hell of a time for scents. These are the launches to look out for and many of you will be especially excited about.


Eager to find your hot new fragrances for men and women and discover your new favorite scent here is the place. This page shows new perfume and fragrance launches. Perfumes recently released in stores or are going to be launched are shown just below.


New Cologne Releases

Remember the feeling when friends talked about new movies that caused a sensation and you had no idea, well the same thing happens to new perfume releases. So if you've lost track of perfume trends you're at the right place we have all the new perfume releases on display covered in detail for your satisfaction.


Find the largest selection of new arrivals in men's colognes and women's perfume, with so many releases, re-releases each season it's easy to miss and exciting new launch.


Wondering what the cool-girl scents debuting this year are? Maybe you have heard about a fragrance launch you can't wait for. Here you will find the fragrance launches you need to know about for the new season.


Latest Fragrances

The brand-new perfumes to add to your fragrance collection this season. Find what's going to arrive on shelves from the leading perfume designer brands and what will be the next best seller of the season.



Joop! Wow! Fresh for Men New Joop! Fragrance

Joop! Wow! Fresh for Men New Joop! Fragrance

Wow! Fresh invents the unmistakable character of Wow! new and presents it with a dynamic firework of fresh notes. Summer Freshness Joop! Wow! Fresh Edition Reach for the unknown and experience a new, surprising Wow! Moment. An elegant composition...

25 July, 2021 | Comments(0)

L.12.12 Blanc Roland Garros New Lacoste Fragrance

L.12.12 Blanc Roland Garros New Lacoste Fragrance

Lacoste pays tribute to the legendary Roland Garros tennis tournament in this new limited edition of L.12.12. Cocooning, distinctive and original, this modern Eau de Parfum immediately encapsulates the clay court from Roland Garros to deliver a speci...

24 July, 2021 | Comments(0)

Rosewood Amor New Banana Republic Fragrance

Rosewood Amor New Banana Republic Fragrance

Rosewood Amor from Banana Republic will take you on the most fascinating and warm fragrance journey. Touching Sensuality Rosewood Amor This fragrance quest starts with tempting notes of vibrant raspberries and a burst of sultry red saffron. A p...

23 July, 2021 | Comments(0)

Volupte Tendre New Oscar de la Renta Fragrance

Volupte Tendre New Oscar de la Renta Fragrance

Volupte Tendre is a fine dance of gentleness and sensuality, empowered by the glowing femininity that is famous to Oscar de la Renta. Lush Tenderness Volupte Tendre Earthy oakmoss, iced rose, and a hint of citrus bond to stimulate affection in...

22 July, 2021 | Comments(0)

The Alchemist's Garden 1921 New Gucci Fragrance

The Alchemist's Garden 1921 New Gucci Fragrance

Gucci 1921, a new perfume in The Alchemist's Garden collection. 1921 celebrates the 100th anniversary of the brand's founding. Remembering Where it all started Gucci 1921 Setting a landmark for the centenary of Gucci, a special new fragrance la...

21 July, 2021 | Comments(0)

Twilly d'Hermes Eau Ginger New Hermes Summer Fragrance

Twilly d'Hermes Eau Ginger New Hermes Summer Fragrance

Twilly d'Hermes Eau Ginger has made its appearance in the radiant family of fragrances of the French luxury house. In the path of its two predecessors Twilly de Hermes and Twilly Eau Poivree, this eau de parfum was influenced by the young women of to...

20 July, 2021 | Comments(0)

Idole Aura New Lancome Fragrance

Idole Aura New Lancome Fragrance

Idole Aura for the audacious, striking and lively woman. A glorious and cocooning fragrance. The new Idole edition follows the classic Idole from 2019 and Idole L'Intense flanker from 2020. Glowing Beauty Idole Aura This fragrance reaches out t...

19 July, 2021 | Comments(0)

Verveine Cactus New L'Occitane Verbena Collection Fragrance

Verveine Cactus New L'Occitane Verbena Collection Fragrance

Verveine Cactus from L'Occitane delivers a limited edition summer edition of their well-known unisex Verbena fragrance. Boost Your Summer Freshness Verveine Cactus The Eau de Toilette Cactus Verveine brings together the freshness of verveine w...

18 July, 2021 | Comments(0)

Emanuel Ungaro Intense for Him and for Her Summer Editions

Emanuel Ungaro Intense for Him and for Her Summer Editions

A set of tranquil fragrances dissolves barriers and protocols and demands your own style. Free of plans, labels and stereotypical ideas. Their character is vital, the most instinctive and the most seductive what makes them. As predators, they choose ...

17 July, 2021 | Comments(0)

Agar Wood Egyptian Smoke Dunhill Signature Collection Editions

Agar Wood Egyptian Smoke Dunhill Signature Collection Editions

Dunhill brings out two new additions to its signature collection with Egyptian Smoke and Agar Wood versions. Signature Collection Egyptian Smoke Its wealthy and radiant aroma that combines the enthusiasm of Ginger extract with the freshness of ...

16 July, 2021 | Comments(0)

Bright Fresh Stimulating Summer Fragrances from O Boticario

Bright Fresh Stimulating Summer Fragrances from O Boticario

A range of exciting creations add up this season for O Boticario summer fragrance offerings ranging from relaxing and soothing smells to bright colourful daily smells that will liven your routine. The Aroma & Terapia collection bring stress free...

15 July, 2021 | Comments(0)

Blush Woman Petrol Man New Kappa Fragrances

Blush Woman Petrol Man New Kappa Fragrances

Kappa Fragrances bring a pair of attention grabbing fragrances with Blush for her and Petrol for him editions Blush Woman The Kappa Woman Blush Eau de Parfum travels its wearer to a luxurious, flowering field of blossoms and plays around her wi...

14 July, 2021 | Comments(0)

Rock The Rainbow It's Sunny Hunny Juicy Couture Summer Fragrance

Rock The Rainbow It's Sunny Hunny Juicy Couture Summer Fragrance

Hello sunshine! Feel happy, positive and always on the bright side without a cloud in the sky. Chill out with a refreshing pink lemonade, your light-hearted summer ambiance shines with this beaming ray of sun in a bottle - It's Sunny Hunny by Juicy C...

13 July, 2021 | Comments(0)

Joop Homme New Eau de Parfum Edition 2021

Joop Homme New Eau de Parfum Edition 2021

Joop Homme Eau de Parfum fragrance for men is a new release for Joop Homme with a woody aromatic identity. Your Evening Weapon of seduction Joop! Homme EDP JOOP! HOMME Eau de Parfum unveils a stylish, resolute character that plays with mysterio...

12 July, 2021 | Comments(0)

Amethyst Haze New Carolina Herrera Fragrance

Amethyst Haze New Carolina Herrera Fragrance

Amethyst Haze with its contrasting calming and arousing accords gives a deep and heady mist. Enhanced Intuition Amethyst Haze Untether your imagination with Amethyst Haze, a deep and exhilarating aroma empowered by the treasured amethyst stone...

11 July, 2021 | Comments(0)

Magnolia City New DS & Durga Fragrance

Magnolia City New DS & Durga Fragrance

Magnolia City brings back Brooklyn in springtime and the magnolias flowering season. Floral Fragrance Magnolia City Brooklyn comes to life in spring. Striking yellow magnolia pops from sidewalks, flowering weeds, graffiti near cherry trees in l...

10 July, 2021 | Comments(0)

Natura Biografia Caminhos Editions

Natura Biografia Caminhos Editions

Biografia Caminhos from Natura is for individuals who create their own narrative. A passion to make history. Natura Biografia Caminhos Feminine Delight yourself with the mild floral scent of the new Biographia Caminhos for women, the freshness ...

09 July, 2021 | Comments(0)

L'Artisan Parfumeur La Botanique Collection Limited Editions

L'Artisan Parfumeur La Botanique Collection Limited Editions

La Botanique brings out the secrets of the unknown flora that only appears once night falls. An notional fantasy perception of nature livening at nightfall celebrating the illusive world of nature. Through six eaux de parfum presented in the La Bo...

08 July, 2021 | Comments(0)

Cologne du Maghreb Tauer Perfumes 2021 Edition

Cologne du Maghreb Tauer Perfumes 2021 Edition

Cologne du Maghreb in which essential oils, absolutes, resins and love go into this cologne. Not more not less. All natural. All botanical. One of the most special creations from Andy Tauer. A Gateway to Natural Freshness Cologne du Maghreb Thi...

07 July, 2021 | Comments(0)

Extreme Journey New Michael Kors Fragrance

Extreme Journey New Michael Kors Fragrance

For the pioneer who sets his own journey. Presenting Michael Kors Extreme Journey, a woody spicy fragrance for men shining with the excitement of adventure. Gear Up for an Extreme Journey Are brave enough to challenge your boundaries with the M...

06 July, 2021 | Comments(0)

Bella Night New Oscar de la Renta Fragrance for Summer Nights

Bella Night New Oscar de la Renta Fragrance for Summer Nights

Introduced by the design house of Oscar De La Renta. Drawing its inspiration from nature’s beauties, the aroma brings together the dewy floral scent of moist freesia with the magnificent attraction of jasmine sambac, before resolving to creamy sand...

05 July, 2021 | Comments(0)

Polo Sport Fresh New Ralph Lauren Fragrance for Summer

Polo Sport Fresh New Ralph Lauren Fragrance for Summer

Ralph Lauren Fragrances delivers the new Polo Sport Fresh edition. The vitality of Polo Sport Classic is introduced with a fresh, cooling citrus combined with a woody style. A clean aroma that keeps you cool and refreshed all day. A daring note of...

04 July, 2021 | Comments(0)

Terre d'Hermes Alcohol Free Body Spray Edition

Terre d'Hermes Alcohol Free Body Spray Edition

The crossbreed edition of Eau de Toilette, around perfume and well-being. Terre d'Hermes body spray, free of alcohol, commences a unique approach to perfume, spontaneous and generous. This energizing mist represents the full impact of Terre perfume, ...

03 July, 2021 | Comments(0)

Fusion d'Issey Extreme New Issey Miyake Summer Fragrance

Fusion d'Issey Extreme New Issey Miyake Summer Fragrance

Fusion d'Issey Extreme travels us to the finding of a surprising nature which takes its form in the heart of the deepest waters. Here the contrasts among strength and freshness are taken to the extreme. A new intensity born in the heart of nature in ...

02 July, 2021 | Comments(0)













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