Verbena Collection - Verveine 2024 Unisex fragrance by L'Occitane en Provence

L'Occitane Verveine 2024: A Fresh Take on a Timeless Classic

For over two decades, L’Occitane en Provence’s Verbena Collection has captivated fragrance lovers with its bright, citrusy compositions inspired by the rolling fields of Provence. Now, with the release of the Verveine 2024 edition, the brand breathes new life into the collection’s iconic Verveine fragrance (2003). This latest iteration retains the signature zest of verbena while adding modern, unexpected nuances that make it feel both nostalgic and refreshingly new.

The Scent: Luminous, Crisp, and Uplifting: At its core, the 2024 Verveine remains true to the essence of L’Occitane’s signature verbena fragrance—sparkling, green, and full of vitality. However, subtle enhancements give it a contemporary edge that’s sure to delight long-time fans and newcomers alike.

Top notes: A vibrant blend of lemon and lime immediately awakens the senses, providing a bright and invigorating start.

Heart notes: Fresh verbena leaf takes center stage, supported by delicate whispers of mint and basil, creating a crisp, herbaceous heart that feels like a gentle summer breeze.

Base notes: Soft cedarwood and a hint of white musk add depth, grounding the composition while maintaining its light and airy character.

The result is a fragrance that embodies the carefree spirit of Provence while offering a refined complexity that sets it apart from the original.

How It Compares to the Classic Verveine (2003): The original Verveine fragrance, launched in 2003, quickly became a hallmark of the Verbena Collection. Known for its straightforward and sparkling citrus profile, it was celebrated for its simplicity and refreshing quality—perfect for hot summer days.

The 2024 Verveine, while still rooted in these uplifting characteristics, introduces a more rounded composition. The addition of aromatic herbs and soft woods lends it a contemporary sophistication, making it ideal for those seeking something a touch more nuanced without losing the vibrant essence of the original.

Highlights from the Verbena Collection: The Verbena Collection has always been a cornerstone of L’Occitane’s fragrance offerings, with a variety of scents exploring different facets of this beloved plant:

Citrus Verbena: A sparkling, zesty rendition perfect for lovers of energizing citrus notes.

Verbena Mint: A refreshing take with an invigorating minty twist that’s perfect for warm weather.

Verbena Eau de Toilette: The classic iteration, celebrated for its clean, lemony aroma.

The 2024 Verveine edition feels like a bridge between these interpretations, combining the freshness of the classic Eau de Toilette with the layered complexity seen in newer versions like Verbena Mint.

Why You’ll Love Verveine 2024: Whether you’re a devoted fan of the Verbena Collection or just dipping your toes into L’Occitane’s world of Provence-inspired scents, Verveine 2024 is an irresistible choice. Its blend of crisp citrus, aromatic herbs, and soft woods makes it versatile and easy to wear, whether you’re spritzing it on for a day in the sun or layering it with other Verbena Collection products for an indulgent fragrance ritual.

A Celebration of Provence, Reinvented: With Verveine 2024, L’Occitane en Provence proves that even timeless classics can be reimagined in exciting and meaningful ways. This new edition captures the spirit of the original while offering something distinctly modern and fresh—a fitting tribute to the beauty and vitality of verbena.

So, why not take a stroll through the sunlit fields of Provence? With just one spritz of Verveine 2024, you’ll be transported to a world where freshness reigns supreme and every moment feels like summer.