Valentino Uomo cologne for Men by Valentino

The house of Valentino is introducing Valentino Uomo a new fragrance for men with reports having it most recently publicized in the city of Venice. The concept was to develop a scent that would be a classic of the future, targeting men who thrive for timeless classics and prefer everyday style in their life. The best and highest quality of aromatic elements, have been chosen for this creation as noted by the brand. Valentino Uomo is directly linked with the Valentino fashion collection, and the Italian capital of Rome ended up being a fantastic decision for the promotion and marketing campaign of the new fragrance.

The new fragrance is the works of perfumer Olivier Polge who has followed the classic three stage principle in the development with opening top notes, the heart notes and the dry down base notes. For this release the woody notes in the dry down are especially featured. The formulation opens with bergamot and myrtle followed by roasted coffee in the heart that is masterfully blended with Gianduja cream (chocolate hazelnut cream) set on a wealthy base made of cedar and precious leather.

French actor Louis Garrel best known for his starring role in The Dreamers is face of the advertising campaign directed by Johan Renck for the video release and David Sims for the photography.

Valentino Uomo is expected to be available in Europe, Russia and the Middle East from 2014 and a year later will arrive in Asia, Latin and North America.